In an emergency, every second counts and so does every supporter. For the British Red Cross I write copy that motivates people to do something to help – without adding drama or sensation.

When the dust settles and the media moves on, people are left to rebuild their lives. Telling the stories of the people we help, and giving updates from the disaster zones, builds long-term trust with our supporters and explains why their gift matters.

Appeal pages | Organic social | Meta paid ads | Press | Email alerts