Border Force wanted to stop the human trafficking problem in parts of South East Asia. But when the insight shows that people who migrate for the promise of work are aware of the risks and would still rather take their chances, what can you do?

The answer is to empower them to trust their judgement. Our human trafficking prevention campaign highlighted the simple, memorable questions people can ask to uncover whether an opportunity is exactly what it purports to be. By getting the facts, they can migrate safely.

International OOH | Organic and paid social

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British Red Cross | Brand copy