My name is Poppy and I write copy.

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I’m an award-winning copywriter trying to do some good in the world.

The right words help people do the right thing.

To give their hard-earned money when a crisis hurts other people. To make brave choices so they can migrate more safely. To ask for help after experiencing sexual violence.

I’m proud to write copy that matters – whether people read it on the side of a bus or on their phone, whether I’m brainstorming with strategists or going it alone.